基本信息出版社：Alpha
页码：464 页
出版日期：2003年11月
ISBN：1592571352
International Standard Book Number：1592571352
条形码：9781592571352
EAN：9781592571352
版本：2
装帧：平装
正文语种：英语
丛书名：Complete Idiot's Guide to

内容简介 From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

? Guerilla marketing
? Marketing to Boomers and Latinos
? Online marketing
? Targeted-but-affordable direct mail
? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
? Practical, do-it-yourself distribution strategies
? Analysis of business segments and trends, and much more.
作者简介 Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.