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The Multinational Firm

发布时间: 2010-02-09 12:23:46 作者:

 The Multinational Firm


基本信息出版社:Wiley-Blackwell
页码:288 页
出版日期:2009年04月
ISBN:1405147008
International Standard Book Number:1405147008
条形码:9781405147002
EAN:9781405147002
装帧:平装
正文语种:英语
丛书名:Images of Business Strategy

内容简介 This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices.

Examines the evolution of multinational firms, their new forms and organization, and their global impact
Reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility
Draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach
作者简介 Simon Collinson is Professor of International Business at the Warwick Business School.
专业书评 From the Back Cover

This book addresses the debate over the nature of multinational enterprises (MNEs) and analyses common conceptions and misconceptions about their role. Rather than comprehensively covering the wide and complex topic of the multinational it presents a range of different perspectives by leading academics around the general themes of the evolution, current form and organisation and impact or effects of multinationals.

A central aim of the book is to generate informed debate and discussion by presenting both alternative and contradictory views. Different perspectives on what makes multinational firms ‘tick’ also provide practical insights for practitioners, policymakers and the general public. Simplistic stereotypes of the multinational are deconstructed and examined with different analytical lenses. Case study examples in each Chapter provide real-world illustrations to bring these themes alive throughout the text. The combination of disparate theoretical approaches, alternative methodologies and case material also add value in a teaching context, supporting more informed debate on the nature of multinationals.

The volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices.

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