基本信息出版社：Economist Books
页码：256 页
出版日期：2006年10月
ISBN：1861978669
条形码：9781861978660
装帧：精装
正文语种：英语

内容简介 在线阅读本书

Everything you could possibly want to know about business - and a lot more. Full of facts and figures about all aspects of business, The Economist Business Miscellany is designed to inform, amuse and give you plenty with which to entertain others. Here is just a taste of what is included: Biggest mergers and biggest corporate failures... Memorable mission and vision statements... How many accountants and lawyers there are in different countries... How the names of different companies came about... Famous advertising campaigns and famous PR disasters... Biggest business philanthropists and famous business villains... Best know business gurus and what they are known for ... Most appalling business jargon... Rules of business etiquette in different parts of the world... Most valuable brands and most unsuccessful rebrandings... Salaries compared across countries... Most popular fringe benefits... Stockmarket bubbles and crashes... Investment formulas... And lots and lots of statistics on business and the markets.