基本信息出版社：McGraw-Hill Education
页码：1056 页
出版日期：2004年08月
ISBN：0071114009
条形码：9780071114004
装帧：平装
外文书名：战略制定与执行

内容简介 Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 14e" presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, "Crafting and Executing Strategy" includes a case line-up that will spark student interest and generate lively classroom discussions.