基本信息出版社：Basic Books
页码：504 页
出版日期：2000年04月
ISBN：0465054676
International Standard Book Number：0465054676
条形码：9780465054671
EAN：9780465054671
装帧：平装
正文语种：英语

内容简介 在线阅读本书

"Pendergrast has served up a rich blend of anecdote, character study, market analysis, and social history...everything you ought to know about coffee is here."
-New York Times

The first comprehensive business and social history of coffee, which describes how coffee has dominated and molded the economies, politics, and social structures of entire countries. Pendergrast's scrupulously researched and lively anecdotal history provides a window through which to view broader themes of modern-day media and marketing, the rise of mass production, colonialism, women's issues, and international commodity schemes.
作者简介 Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.
媒体推荐 "A focused and juicy history of our last legal and socially acceptable drug." -- Wall Street Journal

"Pendergrast's broad vision, meticulous research, and colloquial delivery combine aromatically..." -- Publishers Weekly
目录
* Prologue: The Oriflama Harvest * Introduction: Puddle Water or Panacea? Seeds Of Conquest * Coffee Colonizes the World * The Coffee Kingdoms * The American Drink * The Great Coffee Wars of the Gilded Age * Hermann Sielcken and Brazilian Valorization * The Drug Drink Canning The Buzz * Growing Pains * Making the World Safe for Coffee * Selling an Image in the Jazz Age * Burning Beans, Starving Campesinos * Showboating the Depression * Cuppa Joe Bitter Brews * Coffee Witch Hunts and Instant Non-Gratification * Robusta Triumphant Romancing The Bean * A Scattered Band of Fanatics * The Black Frost * The Specialty Revolution * The Starbucks Experience * Eco-Coffee
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