基本信息出版社：Workman Publishing Company
页码：260 页
出版日期：1998年04月
ISBN：0761109609
International Standard Book Number：0761109609
条形码：9780761109600
EAN：0019628109606/9780761109600
装帧：平装
正文语种：英语
内容简介 在线阅读本书
Based on the one basic truth of free enterprise--that your home is worth exactly what the highest bidder will pay for it--this book will enable every seller to make more money in less time with no risk. The step-by-step plan shows exactly how to price your home, write an effective ad, use buyer psychology, and conduct round-robin bidding. But now in the second edition are: more in-depth descriptions of different types of buyers; additional steps to take to prepare a home for sale; a new "What If" trouble-shooting guide; detailed instructions for conducting an open house; a new chapter on closing sales; a new chapter for buyers bidding on 5-day sales; a chapter debunking home-selling myths, such as why the season doesn't matter; and an updated chapter on transferring ownership.
作者简介 Bill Effros is a computer consultant and president of Personal Computer Services. He developed the 5-day Method after his realtor advised him to run a desperation sale for his quarter-million-dollar Connecticut home. (He politely thanked the realtor and sold the home himself for $271,500).
编辑推荐 Homeowners who are determined to sell their houses without agents, but who have no time to waste, may want to try the unusual approach detailed in How to Sell Your Home in 5 Days. After many months of failing to sell his house through an agent, author Bill Effros quickly and successfully auctioned it off. He since has sold several houses that way and helped others do the same. This involves placing Wednesday newspaper ads announcing that the home will be shown on the weekend and sold to the highest bidder on Sunday night. Daring as this sounds, Effros has a technique for handling the round robin bidding to elicit a bona fide offer at fair market value. Not for everyone, maybe, but a fascinating lesson in the mechanics and psychology of making an efficient market for a house or anything else. --Barry Mitzman
专业书评 From the Back Cover
Turning the conventional on its head, herefinallyis an innovative, practical, foolproof alternative that makes the market work for you, whether you're trying to sell a house, a condominium, or a co-op apartment. Follow the 5-Day Method and you can take charge of your real estate future and Sell your home in 5 days, Get the best possible price, Save thousands of dollars in broker's fees and commissions, and Spare yourself monthsif not yearsof aggravation, disruption, and disappointment.
THE METHOD
Starting with the moment you've decided to put your property on the market, How to Sell Your Home in 5 Days gives you unequivocally clear, step-by-step instructions in key areas such as:
Pricing (Pre-sale)--how to use "magic" numbers and price points to reach a large pool of potential buyers
Preparation (Pre-sale)--what to fix, what not to fix, tests, inspections, and more
The Ad (Wednesday)--how to write and place a classified ad that will change your life
The Phone (Wednesday-Friday)--tempting buyers, keeping a log, and the Rule of 25
Open House (Saturday & Sunday)--final touches, informational handouts, bidding, greeters, and the closer
The Close (Sunday Night)--how to conduct a simple round-robin and reach your best deal exactly 5 days after your ad appears
目录
A TRUE STORY
ANOTHER TRUE STORY
THE 5-DAY METHOD
SOUNDS TOO GOOD TO BE TRUE
It's Not a Trick
A Better Way to Sell Your Home
Faster
More Profitable
No Risk
Works Every Time
BROKER HOKUM
Who Are These People
What Are They Worth
The Pricing Bait and Switch
A Conflict of Interest
Don't "Protect the Broker"
THE BUYER POOL
Jump In
The Three Real Buyers
Don't "Qualify" Them
End-Buyers
Professional Buyers
Cash Buyers
Mortgage Buyers
NOW IS THE TIME
Are You Really Ready
Furnished or Empty
Pick a Day-Any Day
Lead Time
Bad Times
WHAT TO FIX
Start with a Radon Test
Have Your Home Inspected by a Pro
Inspect It Yourself
The Fix-It Rule of Thumb
When in Doubt, Don't Fix It
THE STARTING PRICE
5-Day Pricing Is Easy
Ballpark Pricing
Magic Numbers
5-Day Pricing
PUT IT IN WRITING
"You're So Organized"
Quick Description
Detailed Description
Bidding Method
Directions
Full Disclosure
Write the Rules
THE CLASSIFIED AD
Use My Ad as a Model
Where to Place It
5-Day.com
What Your Ad Should Say
What It Should Look Like
How to Place It
Wt Yr Ad Shd N LL*
THE CALLS
Uh-Oh Time
Keep a Phone Log
Everyone Can Help
Structuring the Call
The Rule of 25
FINAL TOUCHES
Ready
Set
Go!
THE SHOW
Pace Yourself
Open House Signs
Greeters
Meanies, Soreheads, and Weasels
THE CLOSE
select a Closer
Explain the Bidding
The Tic-Tac-Toe Analogy
Don't Tap Dance
FOR THE BUYERS
What's Going On Here
How to Bid
Testing Thresholds
Preemptive Bidding
False Bids
SELLING METHODS
Fixed vs. Negotiated Prices
Outcry Auctions
Slow Dutch Auctions
Open vs. Sealed Bidding
How to Run a Round-Robin
Don't Cheat!
"WHAT TO DO IF . . ."
You're Having a Problem
No One Calls
No One Comes
No One Bids
The High Bid Isn't High Enough
You Get Crazy Bids
You're Offered Crazy Deals
The Bidder Disappears
The Deal Falls Through
Your Must Reschedule the Sale
You Change the Price
Your Home Is an Oddball
TRANSFERRING OWNERSHIP
Your Government Can Help
Settlement Agents
Going to Contract
The Settlement
APPENDIX
Open-Book Math Quiz
Pricing Worksheet
Q&A
SAMPLE MATERIALS
How to Set Them Up
Quick Description
Detailed Description
Bidding Method
Telephone Log
Initial Bidding Sheet
Round-Robin Bidding Sheet
Open House Sign
IT SOUNDS SIMPLE BECAUSE IT IS SIMPLE
Checklist
UNSOLICITED TESTIMONIALS
Thousands of People Have Used This Method!
……
文摘
A True Story
In 1991 I had a home in Stamford, Connecticut, that was costing me $3,000 a month to maintain.
When I asked my broker to sell it, he said the market was so bad I should wait six months. Six months and $18,000 later, he told me the market was even worse and I'd better wait another six months.
But I couldn't wait another six months! That home was eating me alive and I didn't know what to do.
I decided to run an ad just like the one on the front cover of this book (except the price in my ad was $255,000). I received over 100 telephone calls, and more than 40 families came to visit my home during the two days it was open for inspection.
Five days after placing the ad, I sold my home for $271,500! I got $16,500 more than I asked and $50,000 more than my broker thought he could get. I saved $18,000 in interest and taxes, and I didn't have to pay a $16,290 commission.
I put $84,290 more into my pocket than I would have if I had followed my broker's advice.