基本信息出版社：Holt Paperbacks
页码：336 页
出版日期：2004年01月
ISBN：0805075186
International Standard Book Number：0805075186
条形码：9780805075182
EAN：9780805075182
版本：1st
装帧：平装
正文语种：英语

内容简介 在线阅读本书

“Conjures insights into the history and character of those who keep our economy vital and growing. Illuminating.” —Warren Bennis

Entrepreneurs, even more than inventors, are essential to American business. While inventors produce ideas, entrepreneurs get things done, build the markets, make ideas reality. But what creative talents do the legendary American entrepreneurs share, and what can you learn from them about business success?

Using lively character sketches and company stories, University of Rhode Island professor Maury Klein analyzes how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales—and transformed entire industries. Comparing the retailing acumen of J.C. Penney and Wal-Mart’s Sam Walton, the organizational ingenuity of Standard Oil’s John D. Rockefeller and Intel’s Robert Noyce, the imaginative marketing of General Motors’ Alfred Sloan and McDonald’s Ray Kroc, Klein reveals the art and archetype of launching an enterprise.

作者简介 A professor at the University of Rhode Island, Maury Klein is one of today’s most acclaimed business historians. He is the author of twelve books, including Rainbow’s End and The Life and Legend of Jay Gould, a finalist for the Pulitzer Prize. He lives in Providence, Rhode Island.

媒体推荐 “A luminescent portrait of the most celebrated company creators . . . From Klein’s discerning analysis of their ingenious ways comes a compelling road map for entrepreneurs.” —Michael Useem, author of The Leadership Moment
-- Review
编辑推荐 “A luminescent portrait of the most celebrated company creators . . . From Klein’s discerning analysis of their ingenious ways comes a compelling road map for entrepreneurs.” —Michael Useem, author of The Leadership Moment