基本信息出版社：South-Western, Div of Thomson Learning
页码：432 页
出版日期：2005年01月
ISBN：0324306016
条形码：9780324306019
装帧：精装
正文语种：英语
丛书名：Ise

内容简介 This book is a guide to small business enterprise, helping the student to identify opportunities, needs and target customers. The practical, step-by-step nature of this text makes it indispensable. The goal of the text is to assist the reader in preparing a business plan that will set the course for their future small business endeavors.