基本信息出版社：Hachette Book Group USA
出版日期：2008年01月
ISBN：0446536393
条形码：9780446536394
装帧：平装
正文语种：英语

内容简介 "Oil is the problem. Cars are the solution."

Those two simple sentences by authors lain Carson and Vijay V. Vaitheeswaran define the scope of this illuminating, important book.

We are living in the midst of a Great Awakening. People are seeking environmentally sound alternatives to Detroit's gas guzzlers. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens are supporting leaders who advocate new policies. Now ZOOM shows why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before. Based on years of research, it explains:

How Toyota became the world's largest automaker through innovation and superior performance
Why American politicians have, for decades, failed to address our energy issues and global warming-and how grassroots movements are making real reform possible
How these Green revolutionaries are creating new products powered by hydrogen, electricity, biofuels, and digital technology.

Discover a lucid and visionary look at what the future can be... ZOOM

专业书评 "Absorbing... articulate and well-referenced."
----Business Week

"Breezy... enlightening.., brims with optimism."
-- Bloomberg.com

"Ambitious and timely...persuasive...presents some tantalizing scenarios."
-- - Financial Times

目录
Introduction: THE GREAT AWAKENING
Oil is the problem; cars are the solution
PART I HIGHWAY ROBBERY 15
Chapter One: The Terrible Twins 17
Cars and oil wrote the history of twentieth-century American capitalism
Chapter Two: Down and Out in Detroit 45
How the car industry, the icon of American greatness in the last century, lost its way
Chapter Three: Big Oil in Big Trouble 78
The world is not running out of oil, but American oil giants are in trouble even so

PART II CAN DINOSAURS DANCE? 1 17
Chapter Four: The Parable of the Prius 119
How Toyota's culture propelled the once-provincial carmaker past GM to number one
Chapter Five: The Axis of Oil 157
Oil's geopolitical complications arise from America's bipartisan addiction to oil
Chapter Six: The Slumbering Giant Awakes 183
The Great Awakening of America to the dangers of oil addiction and global warming is pushing corporations to act--but can big business really solve tbe problem?

PART III MANIFOLD DESTINY 217
Chapter Seven: Crouching Tiger, Leaping Dragon 219
Asia's rise could save, rather than destroy, the planet
Chapter Eight: The Juice and the Jalopy 270
The same anarchic, amazing forces that brought us the Internet and telecom revolutions are now racing to develop the clean fuels and smart cars of tomorrow
Chapter Nine: A Call to Arms 324
A grassroots movement sweeping across America promises to overturn Washington's Oil Curse--and level the playing field for clean energy and the car of the future

Bibliography 363
Index 369

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