基本信息出版社：John Wiley & Sons
页码：304 页
出版日期：2008年08月
ISBN：0470373008
条形码：9780470373002
装帧：精装
正文语种：英语
外文书名：银弹销售: 打开更多关系完成更多销售的6个关键步骤
内容简介 在线阅读本书
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It′s not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.
作者简介 G.A. Bartick is President of OutSell, which trains 25,000 salespeople each year. A former executive at Nordstrom, he is also a national speaker and facilitator at conventions and meetings around the country. He has developed and implemented sales programs for Morgan Stanley, Wachovia, Charter Communications, and Oakley, among others.
Paul Bartick is a Director at OutSell who has published dozens of articles in periodicals and newsletters on implementing the Silver Bullet Selling sales process. He has created customized content for hundreds of Silver Bullet Selling programs for clients such as Bank of America, Time Warner, Transamerica, and DIRECTV.
专业书评 If you're in sales, read this book!
"Learn how to sell more, better, faster, and easier in any market! This book will supercharge your selling results."
—Brian Tracy, author of The Psychology of Selling
"The Silver Bullet Selling process will create adversity for your competitors and very positive results for your bottom line."
—Dallas Haun, President and CEO, Nevada State Bank
"The Barticks deliver a clear and powerful six-step process that guarantees success. Read it, study it, refer back to it, and your sales results will soar."
—Tom Karinshak, Managing Director, Barclaycard US
"Our company rolled out the Silver Bullet six-step sales process in 2006. Since that time, we have seen our sales productivity and customer retention rates soar. And most importantly, so has our top line. Silver Bullet Selling provides a deep dive into building trusting relationships with your customers and selling to their needs in an effective and consistent way."
—Russell Dash, RSVP Sales—West Region, Rewards Network
"We've worked the Barticks' six-step process for several years, and our sales have never been better. We're bringing in more new clients and generating more business from current clients."
—Andy Holden, President and COO, CPS Insurance Services
"Talk about a direct hit! Silver Bullet Selling delivers what most how-to sales books don't—a sales process that works and a wealth of real-life examples from all kinds of sales environments. The exercises in the book also help you do a little target practice of your own. If you want to improve your sales, read this book!"
—Jones Loflin, coauthor of Juggling Elephants
"There are many great business books that everyone reads, everyone talks about, and no one implements. That's because these books don't tell you how to execute. As a client of the Barticks, I know they have mastered the art of sales execution. Anyone who follows the six steps in this book will see an immediate improvement in their sales performance."
—Tom Green, Managing Partner, Mentorprise, LLC