基本信息出版社：Portfolio
页码：512 页
出版日期：2004年12月
ISBN：1591840511
条形码：9781591840510
版本：3
装帧：平装
开本：16开 Pages Per Sheet
外文书名：MBA袖珍手册

内容简介 Book Description
This bestselling soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. And now it’s fully revised with the latest information for today’s busy businesspeople.

Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. Among the many topics it covers: accounting, finance, break-even analysis, investment evaluation, capital budgeting, business law, risk minimization, marketing, and international trade.

The Vest-Pocket MBA offers a wealth of guidelines, illustrations, and how-to’s for the modern decision-maker, from the B-school student to the senior executive.

Book Dimension
length: (cm)21.7 　　　 　　　　　 　　　　　 width:(cm)10.4
作者简介 Jae K. Shim, Ph.D., is professor of business at California State University, Long Beach, and CEO of Delta Consulting Company, a management consulting and training firm. He has been a consultant to commercial and nonprofit organizations over 30 years, and has over 50 college and professional books to his credit, including The Vest-Pocket CPA and The Vest-Pocket CFO.

Joel G. Siegel, Ph.D, CPA, is a professor of accounting and finance at Queens College of the City University of New York, and is a financial consultant. He is the author of 65 published books and over 300 articles.

Abraham J. Simon, Ph.D, CPA, is a professor of accounting and information systems at Queens College of the City University of New York.
目录
1 Strategic management and operations management (OM)
2 Management
3 Marketing
4 Business law
5 Financial statements, the Sarbanes-Oxley Act, and corporate governance
6 How to evaluate and improve a company's financial performance
……