基本信息出版社：Perseus Books Group
页码：236 页
出版日期：2001年01月
ISBN：0738205028
条形码：9780738205021
版本：第1版
装帧：精装
开本：32开 Pages Per Sheet
外文书名：在新经济中协作

内容简介 Book Description

In Partners.com, Michael Cunningham shows businesses how to forge leading-edge Internet partnerships fast - with competitors, customers, suppliers, distributors, employees, and other businesses - and foster an environment that will allow them to flourish. From Amazon's consumer affiliate program to General Motors' state-of-the-art B2B mega-hub, CONVISINT, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days and hours.

From e-commerce expert Michael Cunningham, this is an invitation to join the greatest period of partnership in business history. Partnerships are the lifeblood of e-commerce. But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programmes, web distribution, event marketing, and web-sourcing. Help has arrived. "Partners.com" shows businesses how to forge leading-edge Internet partnerships fast - with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours. Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships.

As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

Amazon.com

Michael Cunningham believes online alliances are one of the most effective tools for developing the power and leverage needed to prosper in today's business world. An avid practitioner of such arrangements in his own Harvard Computing Group consulting firm, Cunningham presents a strong argument for these affiliations, along with a comprehensive guide to their creation in Partners.com. "Today, it is no longer possible for firms to do it all alone," he writes. "Whether it is hardware for a computer system, a hosting service to provide e-commerce capabilities, or a distribution partner that will sell and service products, partners are essential." Showing precisely why these associations are particularly potent in areas like sales, finance, and distribution, Cunningham details the steps involved in their formation and implementation, beginning with the partnership he considers most essential: the one that must be forged between organizations and their employees before any of these others can even hope to succeed. Drawing upon winning coalitions created by B2B and B2C endeavors such as eBay, GoFish.com and Convistint, Cunningham then delves into everything from the technology involved to the contracts required. The result is a thorough examination aimed at those serious about finding innovative ways to improve their operations.
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　--Howard Rothman

From Publishers Weekly

With too much jargon and not enough tangible examples or "how-tos," consultant Cunningham ably discusses the various types of partnerships, including the relatively new concept of private exchanges, where pre-certified buyers and sellers interact. But he only broadly addresses why the best partnerships succeed and doesn't deliver much firsthand feedback from companies in successful associations.

Book Dimension
Height (mm) 236 　　　　　　　　　　　　　　 Width (mm) 159
媒体推荐 " This is mandatory reading for every company that wants to succeed in e-business." -- --Jane Falla, E-Business Advisor Magazine

"Cunningham provides crucial insights on collaboration, outsourcing, distributed teams and virtual corporations..." -- --Tom Willmott, CEO, Aberdeen Group

"Insightful, powerful, and timely!" -- --Thomas M. Koulopoulos, President, Delphi Group and author of The X-Economy

"Partners.com presents a clear roadmap for building strong on-line partnerships..." -- --Angela McAlister, eServices, Technology Strategy and Implementation, 3Com Corporation

"Read this bookThe business you save may be your own." -- --R. Schorr Berman, President, MDT Advisors

"[Cunningham's] excellent synthesis of best practices creates an actionable 'rules of the road' guide." -- --Jonathan Yaron, President/CEO, Enigma

Partners.com is a well-organized, insightful, and timely analysis of ?second wave' e-commerce. -- Sandia Review of Books, July 2001
目录
Acknowledgments
Preface
Ch. 1 The Power of Many
1
Why Organizations Need Partners
1
……