基本信息出版社：South-Western, Div of Thomson Learning
页码：850 页
出版日期：2007年02月
ISBN：0324360789
条形码：9780324360783
装帧：螺旋装帧
正文语种：英语
外文书名：运营管理 (附带学生光盘和微软Project软件): 产品和服务一体性

内容简介 This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.