基本信息出版社：Collins Business
页码：288 页
出版日期：2006年05月
ISBN：0060851139
条形码：9780060851132
装帧：平装
正文语种：英语
外文书名：创新和企业家精神

内容简介

Peter Drucker's classic book on innovation and entrepreneurship

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

作者简介

Peter F. Drucker was considered one of management's top thinkers. As the author of more than 35 books, his ideas have had an enormous impact on shaping the modern corporation. In 2002, he was awarded the Presidential Medal of Freedom. During his lifetime, Drucker was a writer, teacher, philosopher, reporter, consultant, and professor at the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.