基本信息出版社：Pearson Education
页码：368 页
出版日期：2007年11月
ISBN：0132043580
条形码：9780132043588
装帧：平装
正文语种：英语
外文书名：定价战略与战术: 赢利指南

内容简介

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses

The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

编辑推荐 Review

“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”

Scott Heekin-Canedy

President and General Manager

The New York Times

“…a roadmap to profitable growth, this book helps you put the theories into

practice and deliver measurable results.”

Mark A. Kopelman

Vice President, Strategy and Marketing

RR Donnelley

“Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”

Keith Bradley, President

Ingram Micro, North America

“Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.”

Philip Kotler

Northwestern University

“For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”

Eric Mitchell, President

The Professional Pricing Society