基本信息出版社：Career Press
页码：288 页
出版日期：2006年09月
ISBN：156414920X
条形码：9781564149206
版本：1
装帧：平装
开本：16开 Pages Per Sheet
外文书名：怎么样在谈判中取胜

内容简介 Book Description
"An important and most helpful book for everybody. It delivers more power to you!"
　　　　　　　　　　　　　　　　　　　　　　　　　　　　-Larry King, host, LARRY KING LIVE

"No magic elixirs or mumbo jumbo; just straight-talking, easy-to understand, easy-to-remember, and easy-to-use principles of persuasion and negotiation—secrets I’ve seen in action when Bob Mayer has successfully negotiated for me."
　　　　　　　　　　　　　　　　　　　　　　　　　　　　-David Crosby, singer/songwriter (Crosby, Stills & Nash)

"Bob Mayer is a world-class negotiator who demystifies the art of getting what you want."
　　　　　　　　　　　　　　　　　　　　　　　　　　　　-Nolan Bushnell, "Father Of The Video Game Industry"

Today’s super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources:

? Recent advances in psychology, linguistics, trial advocacy, sales, and management communications—the cutting edge of the art of performance.
? Tips, tricks, and techniques from 200 of the world’s masters—the legendary street and bazaar merchants of Bombay, Istanbul, Cairo, and Shanghai.
? Mayer’s own "been there, done that" years as a lawyer representing thousands of clients (from foreign government agencies and mega-corporations to some of the world’s best-known actors, authors, and athletes), negotiating deals on everything from amphitheaters to Zero aircraft.

You’ll learn what works—and what doesn’t—when you’re up against a stone wall…or your ideas are being rejected…or you’re confronted with hostility and anger. Included is the highly acclaimed Deal Maker’s Playbook, a collection of step-by-step "how-to’s" and "what-to’s" for 38 common negotiating situations such as:

? Buying a car ? Leasing an apartment ? Dealing with the IRS ? Interviewing for a Job ? Buying a franchise ? Getting out of debt

It’s all here—the fancy footwork and magic moves for outgunning, outmaneuvering, and out-negotiating the other person. And the techniques for developing life skills that will dramatically enhance your chances of professional success and personal satisfaction.

Book Dimension
length: (cm)23.1 　　　 　　　　　 　　　　　 width:(cm)15.4
作者简介 Larry King calls Bob Mayer "a lawyer’s lawyer." He has appeared on over 130 radio and television shows and has conducted negotiating workshops for UCLA, the University of Southern California, Tulane University, Pepperdine University, various governmental authorities, private companies, and professional associations. He lives in Los Angeles.