基本信息出版社：Visual Reference Publications
页码：176 页
出版日期：2004年05月
ISBN：1584710357
International Standard Book Number：1584710357
条形码：9781584710356
EAN：9781584710356
装帧：精装
正文语种：英语

内容简介 With over 300 full-color photos on 176 pages, Store Presentation & Design showcases the very best in store visual merchandising...demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandise presentation and display can turn selling space into sales.

This book illustrates how store design, visual merchandising, and display have become closely inter-related and keeps you abreast of the latest trends in new materials, fixturing, lighting, interior design, store layout, props and signage. Learn why the store itself is the most influential salesperson... it 's the store's design and displays that showcase the merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.

Store Presentation & Design is a treasure trove of ideas that you will refer to time and again.

176 pages 8 1/2" x 11" 300 color photos 1-58471-035-7