基本信息出版社：Harvard Business School Press
页码：224 页
出版日期：2002年01月
ISBN：1578516994
条形码：9781578516995
版本：1
装帧：平装
开本：32开 Pages Per Sheet
丛书名：Harvard Business Review Paperback Series
外文书名：哈佛商业评论: 客户关系管理
内容简介 Book Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)20.8 width:(cm)14.2
目录
Co-opting Customer Competence by C. K. Prahalad and Venkatram Ramaswamy
Get Inside the Lives of Your Customers by Patricia B. Seybold
The Old Pillars of New Retailing by Leonard L. Berry
Want to Perfect Your Company's Service? Use Behavioral Science by Richard B. Chase and Sriram Dasu
Don t Homogenize, Synchronize by Mohanbir Sawhney
Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria
……