基本信息出版社：Collins Business
页码：336 页
出版日期：2006年12月
ISBN：006124189X
条形码：9780061241895
装帧：平装
正文语种：英语
外文书名：影响力: 说服的心理

内容简介 在线阅读本书

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

作者简介

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

编辑推荐 Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. --This text refers to an out of print or unavailable edition of this title.

Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine. --This text refers to an out of print or unavailable edition of this title.

Contemporary Psychology
Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. --This text refers to an out of print or unavailable edition of this title.


专业书评 Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. --This text refers to an out of print or unavailable edition of this title.

Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine. --This text refers to an out of print or unavailable edition of this title.

Contemporary Psychology
Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. --This text refers to an out of print or unavailable edition of this title.