基本信息出版社：Capstone
页码：232 页
出版日期：2002年03月
ISBN：184112155X
条形码：9781841121550
装帧：平装
正文语种：英语
丛书名：Big Shots Series

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Having toppled the bookselling giants on–line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web′s most recognisable site, is Amazon
pushing its luck or positioning for the future of e–commerce? The so–called ′market
correction′ has questioned the future of e–retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.
编辑推荐 Amazon.co.uk Review
Business people are incurably nosy about their peers which is why airport bookstores are crammed with books purporting to reveal the innermost secrets of the corporate elite de nos jours. Rebecca Saunders has previously unearthed the "secrets" which guided Michael Dell to success as the man who first started selling computers on the Net. Now she has turned her attention to Jeff Bezos, founder of Amazon, and the Web's most talked-about entrepreneur. Her book contains one great insight--that Amazon is much more like a department store than a bookshop--and provides an interesting, if somewhat breathless, account of the origins and growth of the company, interspersed with formulations of the "10 Secrets" which allegedly explain its remarkable rise to corporate prominence. "Live and breathe e-commerce" is Rule One, for example, while Rule Seven exhorts us to "Develop unbeatable logistics". They all look plausible but then so is motherhood and apple pie. One is left with the feeling that if success in business could be attained by following rules then we would all be as rich as Jeff Bezos. He must be doing something right, though. Otherwise you wouldn't be reading this. --John Naughton --This text refers to an out of print or unavailable edition of this title.