基本信息出版社：Beijing Review
页码：48 页
出版日期：2007年05月
ISBN：1000914019
条形码：9771000914000
版本：第1版
装帧：平装
开本：16开
内容简介 Cover Story Racks of magazines are a common sight on street newsstands in China.The world's potentially largest readership is spoilt for choice and increasing incomes mean they can afford to be discerning. Fashion,science,finance,lifestyle are all a part of a seemingly endless list of periodical topics that consumers can't get enough of. The industry has put its foot on the accelerator, brushing aside electronic media competition. With the thrust of foreign media investment, ad revenue and circulation figures have gone through the roof. In this march towards magazine heaven, domestic magazines are feeling the heat. Often outdone by the big glossy international titles that can now operate in China under copyright cooperation, local periodicals are squaring up for a fight. The pressure is now on them to improve their operational and management expertise. One thing is certain, amid this fierce competition for magazine supremacy, the market rules.
编辑推荐 Cover Story Racks of magazines are a common sight on street newsstands in China.The world's potentially largest readership is spoilt for choice and increasing incomes mean they can afford to be discerning. Fashion,science,finance,lifestyle are all a part of a seemingly endless list of periodical topics that consumers can't get enough of. The industry has put its foot on the accelerator, brushing aside electronic media competition. With the thrust of foreign media investment, ad revenue and circulation figures have gone through the roof. In this march towards magazine heaven, domestic magazines are feeling the heat. Often outdone by the big glossy international titles that can now operate in China under copyright cooperation, local periodicals are squaring up for a fight. The pressure is now on them to improve their operational and management expertise. One thing is certain, amid this fierce competition for magazine supremacy, the market rules.
目录
Editor's Desk
People & Point
Weekly Watch
World
Viewpoint
Nation
……
文摘 插图
