基本信息出版社：South Westren College
页码：300 页
出版日期：2007年04月
ISBN：0324359810
条形码：9780324359817
装帧：精装
正文语种：英语
丛书名：Thomas South-Western's Mba Series in Economics

内容简介 This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, "Managerial Economics" focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business - rather than academic - careers.""Managerial Economics: A Problem Solving Approach" is a breath of fresh air. "After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems. This new text does just that." - Ed Millner, Chairman, Department of Economics, Virginia Commonwealth University."With no experiece in business and no exposure to math since a D in high school trig, I found economics utterly incomprehensible.
Then [the text] spoke one sentence to me, ...It all became clear." - PJ O'Rourke, one of America's leading political satirists and best-selling author of "Eat the Rich: a Treatise on Economics." "In twenty years, it will be seen as the standard way to teach economics." - Robert Litan, Vice President for Research and Policy at the Kauffman Foundation.
作者简介 When Luke Froeb began teaching at Vanderbilt business school, he taught economics as he had learned it, using formal models and public policy applications. His students could not see its relevance to business, and the Dean threatened to fire him unless customer satisfaction increased.

So he abandoned the public policy applications and began teaching students to exploit inefficiency as a money-making opportunity. He changed from a model-based to a problem-based pedagogy by focusing on business mistakes. He used models sparingly and only to the extent that they helped students to solve business problems. He reduced the analysis to a single lesson that tied the different applications together.

Then, together with Brian McCann, the best student he ever had, they wrote it all down. The result is this book, Managerial Economics: A Problem Solving Approach

After a stint as Chief Economist at the FTC, Froeb returned to Vanderbilt where he has won "Oustanding Professor" of the Executive MBA program at Vanderbilt for the past two years. When he is not doing the professor thing, he does business and antitrust consulting. Froeb received his undergraduate degree from Stanford and a PhD in economics from the University of Wisconsin. Brian T. McCann received his MBA from Vanderbilt University where he earned the Founder's Medal as the top graduate in his class. Brian is currently pursuing a Ph.D. in strategic management at Purdue University and has taught both managerial economics and strategic management classes at the MBA level.
编辑推荐 Review
"Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems. This new text does just that."

"With no experiece in business and no exposure to math since a D in high school trig, I found economics utterly incomprehensible. Then [the text] spoke one sentence to me, ... It all became clear."

"In twenty years, it will be seen as the standard way to teach economics."