基本信息出版社：John Wiley & Sons
页码：346 页
出版日期：2008年08月
ISBN：047029289X
条形码：9780470292891
装帧：平装
正文语种：英语
丛书名：For Dummies (Computer/Tech)
外文书名：阿呆系列: Google AdSense

内容简介 在线阅读本书

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

Register and set up an AdSense program Track results with server logs, AdSense reports, and Google Analytics Boost AdSense income with search engine optimization techniques Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair Fine–tune your Web site with beefed–up content to please Google and boost effectiveness Earn more with AdSense for RSS, streaming video, and referral units Design appealing ads and search boxes, and deal with ads from competitors Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self–described “Google geek,” helps you make money with AdSense.
作者简介 Jerri Ledford is a self–described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google–geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.
专业书评 Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness

Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair

Discover other types of AdSense — use AdSense with video, mobile, and RSS

Learn to love units — add video units to your site, design mobile ad units, and understand referral units

Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes

Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos

Use some sense — track your results using AdSense reports and Google Analytics

Open the book and find:

Answers to FAQs about AdSense

Tips for building a content-rich Web site

How search engine optimization can boost AdSense income

What to do about competitors' ads

Secrets for designing ads with appeal

How to set up AdSense for mobile and RSS feeds

How the AdSense referral program works

What server logs and channels can tell you