基本信息出版社：Wiley
页码：400 页
出版日期：2008年03月
ISBN：0470823267
条形码：9780470823262
装帧：精装
正文语种：英语
外文书名：奢侈品管理: 特权的世界

内容简介 在线阅读本书

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.