基本信息出版社：McGraw-Hill Inc.,US
页码：256 页
出版日期：2001年07月
ISBN：0071372652
条形码：9780071372657
装帧：精装
正文语种：英语
丛书名：The Mcgraw-Hill Executive Mba Series
内容简介 在线阅读本书
Today's businesses have become more adept than ever at employing the essential strategies needed to succeed in the light of intense competitive and financial pressures. The motivation for this has been straightforward: to maximise company performance. Managers and executives from all walks of life are called on to set corporate strategy, balance the needs of business units, allot resources, and evaluate all facets of the business and the organization. In this text the authors share the information needed to stay competitive in today's Internet-speed business world. Recognizing the trend to divestitures and decentralized coroporations, the authors focus on the key strategic issues related to the multi-divisonal organization. They cover the strategic interface between the parent company and it's operating divisions, with emphasis on analytical and financial relationships. Addressing both corporate and divisional perspectives the authors help readers gain a better understanding of the various assumptions that guide corporations and business units in setting goals and objectives. Through real-world examples and case studies, the authors provide several opportunities for the reader to analyse strategic problems. They provide an in-depth analysis of a hypothetical parent company, guiding the best course of action for the corporation and its business units.
作者简介
John L. Colley, Jr., D.B.A., is the Almand R. Coleman Professor of Business Administration at The University of Virginia's Darden Graduate School of Business Administration. He is the author of Case Studies in Service Operations, Corporate and Divisional Planning, and other management-related titles and case studies.
Jacqueline L. Doyle, Ph.D., is a visiting assistant professor of business administration and former General Motors Post-Doctoral Fellow at the Darden School. She has consulted with a variety of U.S. businesses in areas of strategy and productivity improvement, and authored or coauthored numerous cases and working papers.
Robert D. Hardie, Ph.D., is a visiting assistant professor of business administration at the Darden School. He is also a project director for the University of Virginia, where he performs financial and strategic analyses on business and technology issues. His research has been primarily in the high-technology area.