基本信息出版社：Kogan Page
页码：208 页
出版日期：2004年07月
ISBN：0749441917
条形码：9780749441913
装帧：平装
正文语种：英语
丛书名：Sunday Times Business Enterprise

内容简介 * Fully revised and updated * Practical guidance given on all aspects of business plans * Includes case studies and examples "Ideal for entrepreneurs and decision-makers in Small and Medium Enterprises (SMEs). Highly recommended." -- George Cox, Director General, Institute of Directors "Still the best book available on the subject." -- The Bookseller's Review of Business Books A business plan provides a blueprint for the future of business start-ups. It sets out a company's aims and how it proposes to achieve them. Without such a plan no venture capital house or bank will consider a loan for start-up or expansion. This fully revised new edition describes the best way to prepare a business plan that will help get the financial backing needed. It includes practical case studies and cash flow forecasts, as well as advice on expanding a business, planning the borrowing and monitoring business progress.
编辑推荐

“Still one of the best books available in a sea of business plan guides...easily digested segments…the small business case studies are particularly well done.”

The Bookwatch

`Ideal for entrepreneurs and decision-makers in SMEs. Highly recommended.`

George Cox, Director General, Institute of Directors