基本信息出版社：Wiley
页码：320 页
出版日期：2008年01月
ISBN：0731407318
条形码：9780731407316
装帧：平装
正文语种：英语
外文书名：自力更生的亿万富翁的成功

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The secret of extreme wealth creation

The Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the "outsider." From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different.

Brent Taylor (Australia) is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.
作者简介 Brent D. Taylor (Melbourne, Australia) is a respected social and market researcher. For the past twenty years he has provided advice to Australian governments and large corporations. He was a director of KPMG for four years and ran KPMG’s Centre for Consumer Behavior. As a researcher Brent has always been fascinated with extreme achievers, however he became increasingly frustrated with the lack of explanation as to why extreme achievers are the way they are. His curiosity and drive have led him to write the exciting Outsider’s Edge.
Taylor gained a bachelor of Engineering from Auckland University. He then earned an honours degree in psychology at Melbourne University. He is currently a member of the Australian Market and Social Research Society.
专业书评 What do Bill Gates, Oprah Winfrey and Richard Branson have in common that has led to their incredible success? They’re outsiders. In this exciting new book, Brent D. Taylor uses a sample of 17 self-made billionaires to explain why they’re outsiders and how they found the edge that has led them to extreme wealth. Taylor puts the lives of these billionaires under a microscope in order to discover the secrets that have catapulted them to their extraordinary status.  Find out the unexpected and fascinating details that have led these very different individuals to share the label of "billionaire."