基本信息出版社：John Wiley & Sons
页码：208 页
出版日期：2008年08月
ISBN：0470250046
条形码：9780470250044
装帧：精装
正文语种：英语
丛书名：Little Books. Big Profits
外文书名：大回报袖珍手册: 富人更富

内容简介 在线阅读本书

If you’ve ever wondered how investors continue to see substantial market–beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy–to–understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.
作者简介

David M. Darst is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm′s Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and FOX News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.

编辑推荐 Review
"This 208–page, coat–pocket–size book also comments on why people often muff planning their financial futures. "We take eight weeks to buy a new necktie or dress but then make investment decisions that affect our entire life and net worth after an eight–minute phone conversation," the author writes. To help his readers avoid such pitfalls, he includes some probing questions to ask a prospective investment adviser."–WSJ

The timing couldn′t be better . . . with the markets entering bear territory and anxiety over the economy deepening across the country. But Darst′s lessons are timeless: the importance of diversification, matching assets to goals and not "confusing a bull market for brains." He imparts them and quite a bit more in a highly readable little book that would make a great present not only for first–time clients and prospects but junior planners as well.–Financial Planning

Review
“…endearing American how–to business book…all about investment”.  City AM Thursday 14 August 2008