基本信息出版社：Laurence King Publishers
页码：208 页
出版日期：2008年03月
ISBN：1856695395
条形码：9781856695398
装帧：平装
正文语种：英语

内容简介 在线阅读本书

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
作者简介 Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.
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