基本信息出版社：Dorling Kindersley Publishers Ltd
页码：4 页
出版日期：2005年06月
ISBN：1405302585
条形码：9781405302586
装帧：平装
正文语种：英语

内容简介 Design is about passion, emotion and attachment and it must be at the heart of every business. Discover why design is the Number 1 determinant of whether a product or service stands out. Perceptive, provocative and inspiring ideas to transform the way you work, this is your crucial guide to design to help you reinvent your business from management guru Tom Peters.
作者简介 Tom Peters, 'businesses best friend and worst nightmare' has been hailed as the uber guru of management by The Economist. His first book, In Search of Excellence changed the way we did business forever. As well as writing Tom Peters manages the tompeterscompany!, a global training and consulting organisation that advises major clients including Asda, PriceWaterhouseCoopers and Virgin Direct. He lives in the US.