基本信息出版社：McGraw-Hill Education
出版日期：2003年06月
ISBN：0071215565
条形码：9780071215565
装帧：平装
正文语种：英语
外文书名：运营管理之竞争优势 (第10版)

内容简介 This text gives a thorough introduction to the concepts, processes and methods of managing and controlling operations in manufacturing or service settings. It provides comprehensive coverage, from high-tech manufacturing to high touch services, with a balanced treatment. The book also thoroughly integrates and discusses issues such as globalization, supply chain strategy, e-business and ERP. The concepts are illustrated by using real world examples, articles, problems and cases. Technology is integral to the success of this course so the text also provides students and instructors with a range of technology learning and teaching tools.