基本信息出版社：Wiley
页码：250 页
出版日期：2006年04月
ISBN：0471780340
条形码：9780471780342
版本：第1版
装帧：平装
正文语种：英语
外文书名：MASTER THE MEDIA TO ATTRACT YOUR IDEAL CLIENTS

内容简介 《MASTER THE MEDIA TO ATTRACT YOUR IDEAL CLIENTS》内容简介："This book is a marketing masterpiece. It should be required reading for all financial professionals."-Janine Wertheim, Chief Marketing Officer Securities America, Inc.
"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management
"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International author, Create Your Own Future
"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling
"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
作者简介 Derrick Kinney (Arlington, TX) has been recognized as the "most visible" financial advisor at the national investment firm heiquest;s affiliated with, having appeared in the media more often than any of the companyiquest;s other 10,000 advisors. In addition to his own planning practice, Kinney runs Palladium Media Consulting, Inc., which advises financial professionals across the country on how better to position themselves as experts available to the media.
专业书评 Praise for Master the Media to Attract Your Ideal Clients

"This book is a marketing masterpiece. It should be required reading for all financial professionals."
—Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more—Derrick Kinney delivers on his promise to help you 'master the media.'"
—Harold Evensky, CFP author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
—Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
—Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
—John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
目录
Chapter ONE Exploit Your Strengths
Chapter TWO Breaking into the Media
Chapter THREE Learn the Ropes
Chapter FOUR Be the Expert
Chapter FIVE Create the Brand
Chapter SIX Getting the Business
Index
……