基本信息出版社：John Wiley & Sons
页码：224 页
出版日期：2008年09月
ISBN：0470357673
条形码：9780470357675
装帧：精装
正文语种：英语
外文书名：发光物体营销: 利用简单的人类本能使你的品牌不可阻挡

内容简介 在线阅读本书

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
–Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy–to–understand approach to attracting customers."
–Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common–attraction to shiny objects–LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
–Marc Anthony, President, Black Dot Wireless

"In this world of mind–numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
–Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
作者简介 David LaBonte is President and owner of Ad Matrix, a California–based marketing and advertising agency. He has more than thirty years of experience in marketing, advertising, and branding, and has worked on such widely known brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola.

To request a speaking engagement with Mr. LaBonte or for more information on Shiny Objects Marketing Workshops, go to www.shinyobjectsmarketing.com