基本信息出版社：Harvard Business School Publishing
页码：208 页
出版日期：2004年05月
ISBN：1591395054
条形码：9781591395058
版本：2004-05-01
装帧：平装
开本：32开 Pages Per Sheet
丛书名：Harvard Business Review Management Dilemas
外文书名：当市场变成一个雷区, 你将怎么做

内容简介 Book Description
PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour.

These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.

Book Dimension
length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.2