基本信息出版社：McGraw-Hill Education - Europe
页码：295 页
出版日期：2004年12月
ISBN：0071450920
条形码：9780071450928
版本：1
装帧：平装
开本：20开 Pages Per Sheet
丛书名：The Mcgraw-Hill Executive Mba Series
外文书名：高级MBA: 企业管理

内容简介 Book Description
From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success.

From the Back Cover
A one-volume, MBA-level course for developing, launching, and growing a new business venture

Entrepreneurial Management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.

Built around real-world examples of both successful and failed start-ups, with insightful analyses of the rise or fall of each, this handy paperback edition of a popular McGraw-Hill Executive MBA Series hardcover title features:

* Models for writing a clear and convincing business or strategic plan
* Techniques for targeting, evaluating, and obtaining alternate sources of financing
* Methods for inexpensively creating demand for products and services

Behind every profitable start-up is a leader with a solid foundation of business knowledge. Entrepreneurial Management will provide you with that knowledge and help you join the millions of others who have successfully met the challenges of entrepreneurship.

Look for these other value-packed paperback titles in the McGRAW-HILL EXECUTIVE MBA SERIES:
* Corporate Strategy * Managerial Leadership * Sales Management * Strategic Marketing Management

Book Dimension
length: (cm)22.6 　　　 　　　　　 　　　　　 width:(cm)15.2
作者简介

Robert J. Calvin is president of international sales consulting firm Management Dimensions, Inc., and an adjunct professor of executive education programs at the University of Chicago Graduate School of Business.