基本信息出版社：Financial Times/ Prentice Hall
页码：166 页
出版日期：2000年06月
ISBN：0273644971
条形码：9780273644972
装帧：平装
正文语种：英语
丛书名：Smarter Solutions Performance

内容简介 在线阅读本书

Whether it's producing monthly reports, research reports or new business proposals for customers, as a manager you will need to be able to write these quickly and effectively. Despite this, most of us are never formally toaught how to write them - it's just assumed that we'll know. Learning to write reports and proposals in a professional way will gain both you and your company numerous benefits. As an individual your ideas will be better understood and absorbed more quickly. For your company, a good report or proposal will create a better impression of the organisation, be persuasive as a sales pitch and consequently be more likely to win you business. Once you've mastered the basics, each new report you write will be easier, saving you both time and effort - putting you in a position where the best projects come your way.
作者简介 Ros Jay is a freelance writer and editor. She writes on a range of business topics specialising in marketing and communication-related subjects. She also writes for and edits corporate magazines both in print and on the net. She is a senior associate of the institute of Direct Marketing.