基本信息出版社：Pearson Education (US)
页码：528 页
出版日期：2009年01月
ISBN：013800479X
International Standard Book Number：013800479X
条形码：9780138004798
EAN：9780138004798
版本：International ed of 4th revised ed
装帧：平装

内容简介 For Business Communication courses in any curriculum.

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.