基本信息出版社：Simon & Schuster
页码：287 页
出版日期：2001年01月
ISBN：0684865165
条形码：9780684865164
版本：第1版
装帧：平装
开本：32开 Pages Per Sheet
外文书名：标新立异去创业

内容简介 Publisher Comments:

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.

A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.

In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits — vision, passion, instinct, and agility — that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone — whether a virgin entrepreneur or a corporate manager — who wants to walk in step with today's business innovators.

The Rebel Rules will show you how to:
1.Tap into your natural talents and focus on what you can control
2.Build a fanatical customer base and create great buzz
3.Engage employees and encourage them to break the rules
4.Kick butt in business and still have a life

With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.

About the Author

Chip Conley is the founder and owner of Joie de Vivre Hospitality, a management company that operates twenty-five diverse businesses. With an MBA from Stanford Business School, he lives in San Francisco.

Book Dimension
Height (mm) 215 　　　　　　 Width (mm) 138
作者简介 Chip Conley is the founder and owner of Joie de Vivre Hospitality, a management company that operates twenty-five diverse businesses. With an MBA from Stanford Business School, he lives in San Francisco.
媒体推荐 Seth Godin author of Permission Marketing The Rebel Rules is more than just an inspirational handbook for the new generation of leaders -- it's essential reading for anyone who really wants to make a difference. The future belongs to the rebels who can take the principles in this book and run with them. -- Review
编辑推荐 Faith PopcornChip Conley beautifully explains the importance of the new breed of entre/intra-preneur. The Rebel Rules gives us each the opportunity to explore and put into action the rebel within us.^Seth Godinauthor of Permission MarketingThe Rebel Rules is more than just an inspirational handbook for the new generation of leaders -- it's essential reading for anyone who really wants to make a difference. The future belongs to the rebels who can take the principles in this book and run with them.
目录
FOREWORD by Richard Branson
I. INTRODUCTION
The New Rules of Business
Rebels Rule with Courage and Authenticity
II. FEELING EIGHTEEN YEARS OLD AGAIN AND ACTING LIKE IT
1. Getting in Touch with Your "Inner Rebel"
……