基本信息出版社：John Wiley & Sons
页码：288 页
出版日期：2006年10月
ISBN：0471789763
条形码：9780471789765
装帧：精装
正文语种：英语
丛书名：Adweek Books
外文书名：明察秋毫: 推销思想的艺术

内容简介 在线阅读本书

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real–world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
作者简介 JON STEEL is an accidental advertising professional, a co–creator of the famous "got milk?®" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world′s largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK′s most popular and enduring children′s television program.

编辑推荐 Review
"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)

"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)