基本信息出版社：Financial Times/ Prentice Hall
页码：489 页
出版日期：2005年02月
ISBN：0273683551
条形码：9780273683551
装帧：平装
正文语种：英语
外文书名：直复营销和数据库营销原理

内容简介 在线阅读本书

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.

A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world.

This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.

作者简介 Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England. --This text refers to the Paperback edition.