基本信息出版社：South Western College
页码：984 页
出版日期：2006年12月
ISBN：0495016276
条形码：9780495016274
装帧：平装
正文语种：英语
外文书名：实用管理科学: 电子表格建模和应用

内容简介 This text takes an active-learning approach, providing numerous examples and problems so students can practice extensively with a concept before moving on. Four types of problems - skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework. Another important feature is the way that the text integrates modeling into all functional areas of business: finance, marketing, operations management using real examples and real data. The text emphasizes modeling over algebraic formulations and memorization of particular models. Shell files are also provided so that instructors can give students as much or as little information as they need.