基本信息出版社：Thames & Hudson
页码：272 页
出版日期：2008年06月
ISBN：0500287333
条形码：9780500287330
装帧：平装
正文语种：英语

内容简介 "More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.

Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
作者简介 Mario Pricken is a creative director and marketing consultant and the author of Visual Creativity.