基本信息出版社：Pearson Education
页码：720 页
出版日期：2007年02月
ISBN：0321468511
条形码：9780321468512
装帧：平装
正文语种：英语

内容简介 Fundamentals of Investing helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools used by today’s investors. Gitman and Joehnk use practical, hands-on applications to introduce students to topics and the techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused on what is most important in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program.