基本信息出版社：Palgrave Macmillan
页码：320 页
出版日期：2006年02月
ISBN：1403916950
条形码：9781403916952
装帧：平装
正文语种：英语
外文书名：亚太战略

内容简介 First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies.
作者简介 Philippe Lasserre is Emeritus Professor of Strategy and Asian Business and Hellmut Schutte is Senior Affiliate Professor of International Management and Dean of Asia Campus, both at INSEAD in Singapore.

媒体推荐 Review
Praise for the previous edition:
"[T]his is an excellent one-volume survey of the commerce and business practices in the Far East."--The European

Product Description
First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies.