基本信息出版社：人民邮电出版社
页码：151 页
出版日期：2009年09月
ISBN：7115212600/9787115212603
条形码：9787115212603
版本：第1版
装帧：平装
开本：16
正文语种：英语

内容简介 《剑桥BEC真题集(第4辑初级)》内容简介：CAMBRIDGE UNIVERSITY PRESS IS THE ONLY OFFICIAL PUBLISHER OF EXAMINATION PAPERS FROMCAMBRIDGE ESOL - AN ESSENTIAL PART OF ANY STUDENT'S EXAM PREPARATION.This 4th collection of examination papers for the BEC Preliminary provides all the exam practice you need. It contains: four official examination papers that provide authentic exam practice a helpful overview of the BEC Preliminary exam to familiarise you with its format photocopiable answer sheets so you can practise transferring your answers answer keys and recording scripts making it ideal for self-study.
An audio CD containing the recorded material for the Listening paper is also available.The Cambridge BEC Preliminary examination correspondsto Council of Europe Level B1 （ALTE Level 2）.
编辑推荐 《剑桥BEC真题集(第4辑初级)》：剑桥大学考试委员会外语考试部推荐BEC高级考试用书
The Cambridge Learner Corpus （CLC）is a unique collection of over 95,000exam papers from Cambridge ESOL.It shows real mistakes students makeand highlights the parts of English which causeproblems for learners. The CLC has been developedby Cambridge University Press with University ofCambridge ESOL Examinations to help in writingmaterials for learners of English.www, cambridge,orglcorpus
目录
Thanks and acknowledgements
导言
Test 1 Reading and Writing 20
Listening 36
Speaking 43

Test 2 Reading and Writing 46
Listening 62
Speaking 69

Test 3 Reading and Writing 72
Listening 88
Speaking 95

Test 4 Reading and Writing 98
Listening 114
Speaking 121
Key (including tapescripts and sample answers)
Test 1 124
Test 2 129
Test 3 134
Test 4 139
Speaking test interlocutor frames 145
Sample Answer Sheets 146
……
文摘 插图：


With over 1,000 publishednewspaper articles, threesuccessful books and hiscurrent job as Chairman of hisown marketing consultancy,Swan Partners, Richard Swanis well qualified to lecture onmarketing. At the industry'srecent annual conference, hefocused his talk on CustomerRelationship Marketing（CRM）.According to Swan, existingcustomers are between threeand eight times more likely tobuy than a non-customer withthe same profile, so increasingcustomer loyalty is important: ifyou record the measurements ofsomeone's jeans, next time youcan offer them a pair that fitexactly; note which hotel guestsask for ice in their drinks andproduce it next time they visit.Although it is essential foreffective CRM to recordcustomer information on a goodcomputer database, the real skillis in interpreting what yourcustomers tell you and knowingwhat promises they think youhave made.Swan believes that successrequires an equal mix of marketresearch, dehvering what thecustomer expects, finding anyweak areas in the system andasking customers for their after-sales opinions and suggestions.'But,' he warns, 'approachCRM with care. If you can'tmeasure customer response,then it's better to keep to moretraditional marketing methods.'