基本信息出版社：John Wiley & Sons
页码：544 页
出版日期：2008年09月
ISBN：0470261242
条形码：9780470261248
装帧：平装
正文语种：英语
丛书名：Small Business Bible: Everything You Need to Know to Succeed in Your
内容简介 在线阅读本书
For a comprehensive, easy–to–read, A–to–Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy–to–follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.
作者简介 Steven D. Strauss is America′s leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated column, "Ask an Expert," appears weekly on USAToday.com and dozens of other major Web sites. He has been featured as a media guest on MSNBC, CNN, CNBC, Bloomberg Television, and the BBC, among others. Visit him at www.MrAllBiz.com.
专业书评
A massively expanded and updated edition of the ultimate small business resource
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.
This one-of-a-kind book includes fifteen entirely new chapters on such vital twenty-first-century topics as green businesses, easy online advertising and marketing, technology and mobility, and e-commerce. More comprehensive than ever, yet as easy to read and understand as always, The Small Business Bible, Second Edition is everything you need to turn your entrepreneurial dream into a profitable reality.
Here you will find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:
Developing your idea and writing a winning business plan
Buying a great business or franchise
Hassle-free hiring, rewarding, and firing of employees
Creating a powerful, memorable small business brand
Understanding insurance and legalese
Thriving in a global economy
Designing a killer Web site
Marketing, advertising, and growing your business made easy
Building a great home-based business
Operating and growing on a shoestring budget