基本信息出版社：Wiley
页码：284 页
出版日期：2006年12月
ISBN：0470052341
条形码：9780470052341
版本：1
装帧：精装
外文书名：赢利的威力: 如何改进营销与管理的底线
分册名：WITH MoneyMath

内容简介 在线阅读本书

When businesses struggle they often try to make up for it by cutting costs to increase sales, but volume selling isn’t real success because you can’t do it forever. In this book, Graham Foster shares powerful business lessons on how to sell at the right price and maintain solid margins. This is the ultimate guide to keep your company growing and healthy.
专业书评 It's all in the math!

In The Power of Positive Profit, a legendary corporate strategist and bottom-line expert reveals how many companies have gotten into serious trouble by trying to gain market share through price and cost cutting. Using his straightforward and easy-to-follow MoneyMath profit charts, Foster demonstrates why companies need to focus on margin when pricing their products or services. Then, he offers proven advice on balancing your selling and management efforts, bullet-proofing your bottom line, enabling sales reps to sell higher, and surviving and recovering from price wars.

By any measure, profit is a more important number than market share. Whether you're in a small to medium-sized company or a large multi-national corporation, read The Power of Positive Profit and find out how to put raising your bottom line on the top of your to-do list.

PRAISE FOR THE POWER OF POSITIVE PROFIT

"This book is a major contribution to business understanding and conduct; the MoneyMath charts alone are worth thecover price!"
—Walter J. Reinhart, PhD Professor of Finance, Loyola College

"Brilliant and dynamic—nobody knows business numbers like this!"
—Naomi Rhode, Co-Founder and Director Smarthealth Inc., and President, International Federation of Speaking Professionals