基本信息出版社：South-Western, Div of Thomson Learning
页码：736 页
出版日期：2002年05月
ISBN：0030350840
条形码：9780030350849
装帧：精装
正文语种：英语

内容简介 Providing comprehensive coverage of business research, this text's student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas.
作者简介 William G. Zikmund is a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund has published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He is an active teacher who strives to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.