基本信息出版社：Pearson Education
页码：816 页
出版日期：2008年05月
ISBN：0131357972
条形码：9780131357976
装帧：平装
正文语种：英语

内容简介

For undergraduate and MBA marketing management and strategy courses.

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.