基本信息出版社：Adams Media Corporation
页码：368 页
出版日期：2004年01月
ISBN：1580628583
条形码：9781580628587
装帧：平装
正文语种：英语
丛书名：Adams Streetwise Series

内容简介 Exhaustively researched and thoroughly up-to-date to reflect all the shifts in the economy, Streetwise Low-Cost Marketing shows readers how to create "buzz" through good customer service, strong promotional materials, and smart use of the Internet.